ApexCX
Feb 13 4 mins, 19 secs read

The False Confidence of Green Dashboards: Why Systemic Alignment Matters More Than CX Metrics

In the modern enterprise, CX metrics and systemic alignment dictate the level of institutional confidence in the boardro...

ApexCX
Feb 06 2 mins, 13 secs read

Seeing the Customer Journey in Operation: Moving Beyond the Map

In the world of CX Operations, there is a dangerous gap between the "Journey Map" on the boardroom wall and the "Operati...

ApexCX
Jul 24 5 mins, 50 secs read

What Top Brands Know About Contact Center Design

By Kevin Lasky, COO, ApexCX If you ask most executives what makes top brands stand out, you'll hear all sorts of answ...

ApexCX
Jun 25 2 mins, 19 secs read

A Comeback Story: How One Retail Brand Recovered $35 Million in Revenue

by Jerry Briggs, CEO Imagine a leading North American retail brand, operating across numerous locations, facing a per...

ApexCX
Feb 28 3 mins, 35 secs read

The Future of BPO and CX in 2025: Expert Predictions from ApexCX

Published by ApexCX | Your Trusted Partner in BPO and CX Solutions Now that we’re deeper into 2025, it’s time to ...

ApexCX
Nov 20 3 mins, 35 secs read

GenAI in CX – Trend and Proaction

GenAI in CX can lead to 20-30% reduction of contact center jobs by 2026. It's best to be proactive than reactive to GenA...

ApexCX
Oct 17 4 mins, 20 secs read

How AI Employee Experience (AI EX) Impacts Customer Experience (AI CX) and Brand Experience

AI EX (exployee experience) paves the way for AI CX (customer experience), and both lead to brand experience of a produc...

ApexCX
Sep 25 5 mins, 59 secs read

Customer Experience Personalization with AI and Behavioral Psychology for Contact Centers (Pt. 2 of 2)

CX personalization with AI and behavioral psychology in contact centers can bring technology, marketing, sales, customer...