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Expert-written guidance on contact centers, outsourcing, AI in customer experience, and the metrics that actually move the business.

ApexCX Feb 06 · 3 min read

Seeing the Customer Journey in Operation: Moving Beyond the Map

In the world of CX Operations, there is a dangerous gap between the “Journey Map” on the boardroom wall and the “Operating Reality” at…

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ApexCX Jul 24 · 6 min read

What Top Brands Know About Contact Center Design

By Kevin Lasky, COO, ApexCX If you ask most executives what makes top brands stand out, you’ll hear all sorts of answers: technology, smart…

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ApexCX Jun 25 · 3 min read

A Comeback Story: How One Retail Brand Recovered $35 Million in Revenue

by Jerry Briggs, CEO Imagine a leading North American retail brand, operating across numerous locations, facing a period of significant change. A series of…

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ApexCX Feb 28 · 4 min read

The Future of BPO and CX in 2025: Expert Predictions from ApexCX

Published by ApexCX | Your Trusted Partner in BPO and CX Solutions Now that we’re deeper into 2025, it’s time to look ahead to…

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ApexCX Nov 20 · 4 min read

GenAI in CX – Trend and Proaction

GenAI in CX can lead to 20-30% reduction of contact center jobs by 2026. It’s best to be proactive than reactive to GenAI in…

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ApexCX Oct 17 · 5 min read

How AI Employee Experience (AI EX) Impacts Customer Experience (AI CX) and Brand Experience

AI EX (exployee experience) paves the way for AI CX (customer experience), and both lead to brand experience of a product or service. In…

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