Kevin Lasky
ApexCX · Leadership

Kevin Lasky

Chief Operating Officer

Kevin Lasky is Chief Operating Officer of ApexCX, with more than a decade in customer experience, contact center operations, and BPO strategy. He turns strategy into executable plans that deliver measurable results.

Contact Center Operations Technology Implementation CX Strategy Managed Services Mergers & Acquisitions Process Improvement Retail & Telecom CX
Background

Kevin Lasky is Chief Operating Officer of ApexCX, where he leads the firm’s day-to-day operations and works directly with clients on complex customer experience, contact center, and BPO initiatives. He brings more than a decade of experience helping organizations translate strategic objectives into practical operating models, executable roadmaps, and measurable results.

Kevin’s experience spans current-state assessments, operational transformation, shared-service consolidation, BPO strategy and vendor selection, technology implementation, managed services, process improvement, and M&A due diligence and integration. He works closely with executive teams to evaluate how people, processes, technology, governance, and financial objectives come together—and to identify the changes required to improve performance, scalability, and customer experience.

Known for his pragmatic and hands-on approach, Kevin helps bridge the gap between strategy and execution. He is particularly effective at bringing structure to complex initiatives, aligning stakeholders, and ensuring recommendations can be realistically implemented within an organization’s operational and financial constraints.

His earlier experience with Google, Arch Telecom, and Miraloma Advisors gives him a broad perspective across enterprise technology, frontline operations, organizational growth, and transaction-related initiatives.

Kevin earned a Bachelor of Arts in Political Science from Lake Forest College, with minors in Business Administration and Legal Studies.

Published work

Articles by Kevin Lasky

ApexCX Jun 05 · 6 min read

Call Center Automation: How to Reduce Costs with ROI-First Strategy

The promise of modern customer service is enticing. You integrate a sophisticated AI layer into your contact center, volume drops, and your costs plummet.…

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ApexCX May 29 · 3 min read

AI for Customer Service: Why Internal Efficiency Comes First

The most successful companies understand that AI for customer service is not synonymous with chatbots. While external tools capture the headlines, the true return…

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ApexCX Feb 27 · 7 min read

Why Technology Cannot Fix Broken Experience Design: A Strategic Guide for CX Leaders

In the modern enterprise customer service environment, data is the primary currency. Every operation relies on a complex architecture of real-time monitoring and predictive…

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ApexCX Feb 06 · 3 min read

Seeing the Customer Journey in Operation: Moving Beyond the Map

In the world of CX Operations, there is a dangerous gap between the “Journey Map” on the boardroom wall and the “Operating Reality” at…

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ApexCX Jul 24 · 6 min read

What Top Brands Know About Contact Center Design

By Kevin Lasky, COO, ApexCX If you ask most executives what makes top brands stand out, you’ll hear all sorts of answers: technology, smart…

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ApexCX Nov 20 · 4 min read

GenAI in CX – Trend and Proaction

GenAI in CX can lead to 20-30% reduction of contact center jobs by 2026. It’s best to be proactive than reactive to GenAI in…

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